I’ve been tardy in updating my blog posts due to a number of changes to my business. I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite being a traditional promotional…
Sponsorship help for not-for-profits
I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA. We started talking about her need to do fundraising and interest in offering sponsorship opportunities. In general, she views fundraising as a need to do activity but not one she particularly enjoys nor feels very…
Sponsorship Scout: Finding Winning Sponsorships
This is the last post in this series of articles on ways to improve the selection process for sponsorship opportunities. This final post introduces a new concept to sponsorship – the sponsorship scout. The idea of the sponsorship scout has been borrowed from the sports industry and software industry. Both hire individuals to search out…
Improving Sponsorship Selection: A Different approach
As discussed in my previous posting, the use of automated online screening tools are a reaction to the increased number of requests many companies receive. While able to handle the routine, small dollar amount requests, they are not very good at encouraging potential high impact proposals to be submitted. And in fact likely require creative…
Sponsorship Selection – The Failure of Online Screening Systems
As more properties jump onto the sponsorship “money train”, sponsors have created automated, online application processes to handle the surge of requests. Online applications are viewed as the best way to screen requests and deal with the volume of requests. While arguably a more “efficient” screening tool, what is lost with online, automated systems? As…
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