Category Archives: trade show promotions

Making the old new again

I’ve been tardy in updating my blog posts due to a number of changes to my business.  I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite being a traditional promotional…

Increasing Auto Show Consumer Engagement

The Calgary auto show I visited last week probably has the same format as other auto shows across the country.  It provides a great opportunity for manufacturers to strut their stuff – lots of glitz, some glamour and plenty of consumer interest.  After all, this is one of the few events where consumers pay for…

Expect more from promotional items: A tale of my desk drawer

The holiday season provides the opportunity to catch up on normal housekeeping activities neglected throughout the year. I decided to go through my desk drawers to discover what treasures I have tucked away. I discovered an odd assortment of promotional items from companies trying to do business with me at one time or another including:…

Trade Show Marketing is more than paying for a booth

I spent a few hours at the Global Petroleum Show in Calgary yesterday. Have to say it is a pretty complex business which I understand very little of. But  I do understand the importance of measuring results to determine if the investment of time, money and staff resources generates real value.  Many of the exhibitors…

Does this look familiar?

I recently visited the local auto show to scout out potential applications for some of our products including snapNwin cards and a new doubled sided promotional magnet. It didn’t take long to find an example of a promotion that was well intentioned but likely proved to be expensive but not very effective. As the photo…