I’ve been tardy in updating my blog posts due to a number of changes to my business. I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite being a traditional promotional…
Category Archives: trade show promotions
Increasing Auto Show Consumer Engagement
The Calgary auto show I visited last week probably has the same format as other auto shows across the country. It provides a great opportunity for manufacturers to strut their stuff – lots of glitz, some glamour and plenty of consumer interest. After all, this is one of the few events where consumers pay for…
Expect more from promotional items: A tale of my desk drawer
The holiday season provides the opportunity to catch up on normal housekeeping activities neglected throughout the year. I decided to go through my desk drawers to discover what treasures I have tucked away. I discovered an odd assortment of promotional items from companies trying to do business with me at one time or another including:…
Trade Show Marketing is more than paying for a booth
I spent a few hours at the Global Petroleum Show in Calgary yesterday. Have to say it is a pretty complex business which I understand very little of. But I do understand the importance of measuring results to determine if the investment of time, money and staff resources generates real value. Many of the exhibitors…
Does this look familiar?
I recently visited the local auto show to scout out potential applications for some of our products including snapNwin cards and a new doubled sided promotional magnet. It didn’t take long to find an example of a promotion that was well intentioned but likely proved to be expensive but not very effective. As the photo…
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