Category Archives: sticky promotions

5 Easy Tips to Make Golf Sponsorships Work

As outlined in my last post, many sponsors rely on good luck and hope for results from sponsorships, especially smaller events like golf tournaments.    While it is easy to avoid the rigor and effort required to generate value from these mini sponsorships, here are five simple ways to ensure these investments provide a return. Preplan….

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

Sponsorship help for not-for-profits

I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA.  We started talking about her need to do fundraising and interest in offering sponsorship opportunities.  In general, she views fundraising as a need to do activity but not one she particularly enjoys  nor feels very…

Sponsorship Scout: Finding Winning Sponsorships

This is the last post in this series of articles on ways to improve the selection process for sponsorship opportunities.  This final post introduces a new concept to sponsorship – the sponsorship scout. The idea of the sponsorship scout has been borrowed from the sports industry and software industry.  Both hire individuals to search out…

Improving Sponsorship Selection: A Different approach

As discussed in my previous posting,  the use of automated online screening tools are a reaction to the increased number of requests many companies receive.  While able to handle the routine, small dollar amount requests, they are not very good at encouraging potential high impact proposals to be submitted.  And in fact likely require creative…