Category Archives: sponsorship activation

5 Easy Tips to Make Golf Sponsorships Work

As outlined in my last post, many sponsors rely on good luck and hope for results from sponsorships, especially smaller events like golf tournaments.    While it is easy to avoid the rigor and effort required to generate value from these mini sponsorships, here are five simple ways to ensure these investments provide a return. Preplan….

Serendipity Isn’t A Sponsorship Strategy

Properties rely on events to attract sponsors and funding.  These range from golf tournaments, galas, wine tasting, runs, walks, and a host of other creative approaches.  Sponsorship levels range from a few hundred to several thousand dollars for one time financial support.  And over the course of a year, most organizations allocate a significant part…

Golf cart paths ads deliver for golf tournament sponsors

With snow on the ground, it’s difficult to think about golf in Western Canada.  But soon the tournament season will be upon us.   So now is a good time to think about how to leverage marketing investments at charity or major corporate tournaments this season. Up to now, not much has changed at golf tournaments. …

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

Sponsorship help for not-for-profits

I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA.  We started talking about her need to do fundraising and interest in offering sponsorship opportunities.  In general, she views fundraising as a need to do activity but not one she particularly enjoys  nor feels very…