Category Archives: SMS messaging

A New Twist On Sponsorship Activation

There is a lot of chatter in the sponsorship marketing media about how sponsor activation promotions can take advantage of mobile technology to increase engagement.  While there are some great new tools like SMS based contest apps and QR codes, mobile advertising is not new.  For years sponsors have used printed media to try to…

Six reasons why text promotions make sense

A client recently enquired about the new text to win contest application we’ve added to our product mix. She was wondering what the advantages of a text to win promotion were over what she had done previously and to incorporate it in a new sponsorship promotion being developed. I developed a short presentation for her…

Text messaging increases interactivity

I just ran across a very interesting service provided by CBS Outdoor. It is so new, there is no mention of it on their website. They have partnered with the folks at RipRoad who developed the text application used by American Idol. What’s interesting is the platform offers a practical way to add text messaging…