Category Archives: promotion effectiveness

5 Easy Tips to Make Golf Sponsorships Work

As outlined in my last post, many sponsors rely on good luck and hope for results from sponsorships, especially smaller events like golf tournaments.    While it is easy to avoid the rigor and effort required to generate value from these mini sponsorships, here are five simple ways to ensure these investments provide a return. Preplan….

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

Sponsorship Selection – The Failure of Online Screening Systems

As more properties jump onto the sponsorship “money train”,  sponsors have created automated, online application processes to handle the surge of requests.  Online applications are viewed as the best  way to screen requests and deal with the volume of requests. While arguably a more “efficient” screening tool, what is lost with online, automated systems? As…

A New Twist On Sponsorship Activation

There is a lot of chatter in the sponsorship marketing media about how sponsor activation promotions can take advantage of mobile technology to increase engagement.  While there are some great new tools like SMS based contest apps and QR codes, mobile advertising is not new.  For years sponsors have used printed media to try to…

7 QR Code Promotion Tips

My blog post on QR codes generated the highest number of comments of any recent posts.  There is a tremendous amount interest among marketers looking to use QR codes in a vast array of marketing applications – from business cards to use on race cars to in store merchandise tagging. There also is an emerging…