Category Archives: marketing promotions

5 Easy Tips to Make Golf Sponsorships Work

As outlined in my last post, many sponsors rely on good luck and hope for results from sponsorships, especially smaller events like golf tournaments.    While it is easy to avoid the rigor and effort required to generate value from these mini sponsorships, here are five simple ways to ensure these investments provide a return. Preplan….

ParkadeAds in Calgary and Edmonton

ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers.  It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures.   New outdoor concrete graphic products provide the means to take advantage of this blank canvas.  Ads can be posted on pillars, walls,  floor…

Golf cart paths ads deliver for golf tournament sponsors

With snow on the ground, it’s difficult to think about golf in Western Canada.  But soon the tournament season will be upon us.   So now is a good time to think about how to leverage marketing investments at charity or major corporate tournaments this season. Up to now, not much has changed at golf tournaments. …

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

Making the old new again

I’ve been tardy in updating my blog posts due to a number of changes to my business.  I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite being a traditional promotional…