As outlined in my last post, many sponsors rely on good luck and hope for results from sponsorships, especially smaller events like golf tournaments. While it is easy to avoid the rigor and effort required to generate value from these mini sponsorships, here are five simple ways to ensure these investments provide a return. Preplan….
Category Archives: marketing ideas
ParkadeAds in Calgary and Edmonton
ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers. It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures. New outdoor concrete graphic products provide the means to take advantage of this blank canvas. Ads can be posted on pillars, walls, floor…
New Specialty OOH Opportunities for Advertisers and Property Managers
Out of home advertising remains a viable option for Canadian advertisers with nearly half a billion spent in 2010 according Nielsen Canada. And the major categories for OOH advertising in 2010 according to Out-of-Home Marketing Association of Canada include: Telecommunications Financial Services & Insurance Services Retail Entertainment Media Restaurants, Catering Services, Night Clubs Travel &…
Hightlights from National Sports Forum
I returned recently from attending the National Sports Forum held in Louisville, Kentucky this year. This was my first time attending the NSF – a conference which brings together a diverse group of marketing, sales and management from pro leagues (NFL, NBA, MBL, NHL), motorsports, college sports, corporate sponsors and suppliers. The conference offers a…
Improving sponsorship success – before you make the commitment
Recent forecasts by IEG and Partnership Group indicate increased spending is expected in sponsorships throughout 2011. While a positive reflection of the value sponsorships offer to organizations, it also signals there will be an increase in requests by properties looking for new or replacement sponsors. For the major brands, this means the already high volume…
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