Category Archives: marketing communication

ParkadeAds in Calgary and Edmonton

ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers.  It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures.   New outdoor concrete graphic products provide the means to take advantage of this blank canvas.  Ads can be posted on pillars, walls,  floor…

New Specialty OOH Opportunities for Advertisers and Property Managers

Out of home advertising remains a viable option for Canadian advertisers with nearly half a billion spent in 2010 according Nielsen Canada. And the major categories for OOH advertising in 2010 according to Out-of-Home Marketing Association of Canada include: Telecommunications Financial Services & Insurance Services Retail Entertainment Media Restaurants, Catering Services, Night Clubs Travel &…

Sponsorship help for not-for-profits

I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA.  We started talking about her need to do fundraising and interest in offering sponsorship opportunities.  In general, she views fundraising as a need to do activity but not one she particularly enjoys  nor feels very…

What are the risks of Facebook promotions?

An increasing number of contests and promotions are being integrated into company Facebook pages to drive “Likes” from target consumers.  Some are successful, others not so much. To get more insight on how to be setup your Facebook promotions to stay on the right site of Facebook’s ever changing policies, I’d recommend you check out…

Memo to Auto Marketers – Follow-up to Auto Show Post

I get you collect names to follow-up with visitors at auto shows.  And I accept this as a reality as I am in marketing.  Have been for a long time. But I don’t get why you require me to complete a lengthy online survey to collect lots of information and you promptly ignore the data…