With snow on the ground, it’s difficult to think about golf in Western Canada. But soon the tournament season will be upon us. So now is a good time to think about how to leverage marketing investments at charity or major corporate tournaments this season. Up to now, not much has changed at golf tournaments. …
Category Archives: interactive promotions
Think Bold – Dominate Your Next Event
As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event. At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…
Sponsorship help for not-for-profits
I recently spoke with the Executive Director of a local not for profit agency while cycling at my local YMCA. We started talking about her need to do fundraising and interest in offering sponsorship opportunities. In general, she views fundraising as a need to do activity but not one she particularly enjoys nor feels very…
A New Twist On Sponsorship Activation
There is a lot of chatter in the sponsorship marketing media about how sponsor activation promotions can take advantage of mobile technology to increase engagement. While there are some great new tools like SMS based contest apps and QR codes, mobile advertising is not new. For years sponsors have used printed media to try to…
Six reasons why text promotions make sense
A client recently enquired about the new text to win contest application we’ve added to our product mix. She was wondering what the advantages of a text to win promotion were over what she had done previously and to incorporate it in a new sponsorship promotion being developed. I developed a short presentation for her…
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