Category Archives: auto promotions

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

Making the old new again

I’ve been tardy in updating my blog posts due to a number of changes to my business.  I’ve recently opened the W. Canadian sales office for Norprint – a trade only supplier of magnetic and plastic card products, including the exceptional snapNwin products we’ve sold over the past two years. Despite being a traditional promotional…

A New Twist On Sponsorship Activation

There is a lot of chatter in the sponsorship marketing media about how sponsor activation promotions can take advantage of mobile technology to increase engagement.  While there are some great new tools like SMS based contest apps and QR codes, mobile advertising is not new.  For years sponsors have used printed media to try to…

Six reasons why text promotions make sense

A client recently enquired about the new text to win contest application we’ve added to our product mix. She was wondering what the advantages of a text to win promotion were over what she had done previously and to incorporate it in a new sponsorship promotion being developed. I developed a short presentation for her…

Memo to Auto Marketers – Follow-up to Auto Show Post

I get you collect names to follow-up with visitors at auto shows.  And I accept this as a reality as I am in marketing.  Have been for a long time. But I don’t get why you require me to complete a lengthy online survey to collect lots of information and you promptly ignore the data…