Category Archives: auto marketing

ParkadeAds in Calgary and Edmonton

ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers.  It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures.   New outdoor concrete graphic products provide the means to take advantage of this blank canvas.  Ads can be posted on pillars, walls,  floor…

Think Bold – Dominate Your Next Event

As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event.  At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…

New Specialty OOH Opportunities for Advertisers and Property Managers

Out of home advertising remains a viable option for Canadian advertisers with nearly half a billion spent in 2010 according Nielsen Canada. And the major categories for OOH advertising in 2010 according to Out-of-Home Marketing Association of Canada include: Telecommunications Financial Services & Insurance Services Retail Entertainment Media Restaurants, Catering Services, Night Clubs Travel &…

Six reasons why text promotions make sense

A client recently enquired about the new text to win contest application we’ve added to our product mix. She was wondering what the advantages of a text to win promotion were over what she had done previously and to incorporate it in a new sponsorship promotion being developed. I developed a short presentation for her…

Memo to Auto Marketers – Follow-up to Auto Show Post

I get you collect names to follow-up with visitors at auto shows.  And I accept this as a reality as I am in marketing.  Have been for a long time. But I don’t get why you require me to complete a lengthy online survey to collect lots of information and you promptly ignore the data…