Properties rely on events to attract sponsors and funding. These range from golf tournaments, galas, wine tasting, runs, walks, and a host of other creative approaches. Sponsorship levels range from a few hundred to several thousand dollars for one time financial support. And over the course of a year, most organizations allocate a significant part…
Author Archives: volker
ParkadeAds in Calgary and Edmonton
Written on March 29, 2012 by volker in auto marketing, marketing communication, marketing ideas, marketing promotions, out of home advertising, out of home marketing, out of home promotions
ParkadeAds is a new, specialty form of out-of-home advertising for Canadian advertisers. It takes advantage of the fact there is limited or no advertising in most parkades or covered parking structures. New outdoor concrete graphic products provide the means to take advantage of this blank canvas. Ads can be posted on pillars, walls, floor…
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Golf cart paths ads deliver for golf tournament sponsors
Written on March 12, 2012 by volker in auto dealer, interactive promotions, marketing promotions, promotion rules. sports promotions, sponsorship activation, sponsorships
With snow on the ground, it’s difficult to think about golf in Western Canada. But soon the tournament season will be upon us. So now is a good time to think about how to leverage marketing investments at charity or major corporate tournaments this season. Up to now, not much has changed at golf tournaments. …
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Think Bold – Dominate Your Next Event
Written on February 9, 2012 by volker in auto marketing, auto promotions, cross promotions, interactive promotions, marketing promotions, promotion effectiveness, return on promotions, sponsorship activation, sponsorships, sticky promotions
As I’ve stated elsewhere, handing out a T-shirt, water bottle, or other promotional item doesn’t earn sponsors the recognition they want or provide the return on the rights fee paid for an event. At best this is the minimum table stakes for properties to deliver their sponsors. In the busy and often chaotic environment of…
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New Specialty OOH Opportunities for Advertisers and Property Managers
Written on December 12, 2011 by volker in auto dealer, auto marketing, marketing communication, marketing ideas
Out of home advertising remains a viable option for Canadian advertisers with nearly half a billion spent in 2010 according Nielsen Canada. And the major categories for OOH advertising in 2010 according to Out-of-Home Marketing Association of Canada include: Telecommunications Financial Services & Insurance Services Retail Entertainment Media Restaurants, Catering Services, Night Clubs Travel &…
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- Brands we have delivered solutions for:
ATB Financial - Bell Aliant - Calgary Stampeder Football Club - Chrysler Canada - Corus Radio - Eau Claire Market- Grey Eagle Casino - Mega Music Canada - Puretracks - Telus - Toyota Canada - West Edmonton Mall
- What others say about us
"I used SnapNWin at Chrysler Canada as part of a national activation program for the launch of the all-new 2010 Ram Heavy Duty. A unique customized card format was created and delivered as promised under tight time lines. The quality of the card and unique interactive features of Snap N Win generated interest at every event the card was distributed. The cards were well received and helped drive awareness and response rates above expectations. Great engagement device"
S. Kekelj"The snapNwin card was used to promote the 2010 Western Sponsorship Congress at conferences and workshops across Canada throughout the year. It was a very unique vehicle to deliver our message to potential attendees. It got noticed, it added some intrigue and excitement to the message delivery process. Not only did we have great feedback on site about the snapNwin card, but its use helped generate our largest attendance ever to this event. We are now using snapNwin to promote our 2011 One Day Workshop Series and will be using snapNwin again to help promote our 2011 Western Sponsorship Congress.
B. Barootes" I highly recommend Volker and CF Marketing as a savvy and trustworthy marketing business professional."
C. Cabrera“Volker has always demonstrated an impressive mastery of his profession in my experience. He will always give you the benefit of his great experience and will suggest new creative ways to achieve your desired goal. He is passionate in what he does and that allows for effective results in his business relationships."
A. Doiron - Delivering Sticky Promotions
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